Jason Putorti: Engineering vs. Design
The extranormal guy talking about features still thinks that the consumer actually cares about them, and that’s often the mindset of an engineer. Engineers are very interested in making the impossible, possible— and a device and feature are expressions of that possibility. Designers focus,…
Well said. Companies where superb customer experience is a business advantage require an approach were design and design thinking is central to the organizations culture.
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Exceptional post by Jason on the thought process of engineers vs. that of designers…
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betoiii reblogged this from putorti and added:
A great manifesto...design-based product development.
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duhame reblogged this from putorti and added:
Well said. Companies where superb customer...business advantage require
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putorti posted this
A Blog about product design, brand, user experience & design process.
