I wish I could be this articulate when I talk about why human emotion is so important when it comes to designing consumer product. Key points for me are;
“…the unconscious parts of the mind are most of the mind, where many of the most impressive feats of thinking take place.”
“…emotion is not opposed to reason; our emotions assign value to things and are the basis of reason.”
The quicker everyone comes to understand this the more they’ll rely on choices that use emotion to support wonderful customer experience to be successful.
Source: The New York Times