This is a good read for those who long to make new and interesting things. For me - the article describes what is simply a great start to a solid Design (with a big “D”) process. This approach offers meaningful contraints to solving problems or adding something delightful to the world.
I love the path of heuristic discovery that leads you to uncover an interesting fact no one person would have realized unless they followed their intuition and backed it up by validating that intuition through observation and play. This approach takes practice and the willingness to be wrong and spend time on things you will very likely throw away. The point is to learn and react so we can offer the world something more than a tchotchke.
Great effing list! This is the second article by Helen Walters on FastCoDesign that I think is right on the money. Read her other article “The Seven Biggest Challenges in Merging Design & Business”. Apparently she like the number “7”.
Why do so many product companies, especially web/tech, skip the “making” process? I think it’s because they see it as expensive. “Doing” before exploring and realizing what could be is far more expensive than delivering uninspired, dull solutions that don’t solve problems to their fullest potential and detract from any brand equity you’ve built. Think before you speak - “make” before you “do”.
Play is the answer to how anything new comes about.
I really enjoyed this piece on the current state of design in business, the “golden age” of design and designers, the democratization of design tools and responsibility and the continued lack of understanding of the discipline by so many people who do their best at practicing it. I can confirm much of this - having come from working environments where so much of this is true.